About Us

Harbor Proper was founded on the coastline, for the coastline. Established in 2025, our brand was born from a deep love for the ocean, the towns that line its edge, and the sense of calm, character, and understated style that coastal living brings. We set out to create more than just a clothing brand—we wanted to build something that reflects the rhythm of life by the water and the culture that surrounds it.

Every Harbor Proper piece is inspired by the places we know by heart—the docks where we grew up, the beaches we return to, and the tucked-away neighborhoods where time slows down and style comes naturally. From the crisp sea breeze to the sun-faded textures of worn-in boat decks, these subtle, everyday details inform everything we design. We believe clothing should feel like a second home—familiar, effortless, and elevated all at once.

But Harbor Proper isn’t just about design—it’s about storytelling. Our collections are a reflection of our roots and the life we’re proud to live. Whether you're exploring a hidden harbor, grabbing coffee after a surf, or heading out for a night downtown, our pieces are meant to move with you—fitting seamlessly into your everyday moments while carrying the feeling of the coast wherever you go.

We started this brand with a simple idea: that good style can come from a good place. We’re proud to represent the coastline and to share its influence with others. To us, coastal living isn’t just a location—it’s a mindset. It’s a blend of sophistication and ease, of being grounded but going places, and of knowing that the best moments are often the simplest ones.

Harbor Proper is our way of sharing that lifestyle—through thoughtful design, quality craftsmanship, and a deep respect for the places that continue to inspire us.